James Primrose is a leader in the low carbon energy space with more that 20 years’ experience. Currently he is CEO and founder of JRK Primrose Consulting Ltd helping companies build low carbon fuels businesses at scale.
Prior to that, James spent 33 years with bp in various roles, where he played a pivotal part in developing and shaping bp’s low-carbon energy strategy, as well as in establishing new businesses. In his last role as Vice President for Gas and Low Carbon Energy he led the development of bp’s renewables and bioenergy strategies as part of bp’s 2020 energy transition strategy involving the deployment of over $25 billion capex out to 2030.
In earlier roles as Head of Portfolio for bp Alternative Energy, and Head of Strategy for bp biofuels he led the work underpinning bp’s re-entry into solar in 2018 and the Lightsource bp partnership, bp’s entry into offshore wind, and the establishment of bp’s sugarcane bioenergy business in Brazil, now the 2nd largest such company in that country. He has also been the Chair of Bonsucro – the global sugarcane sustainability standard, as well as a Board Trustee for the UK’s Low Carbon Vehicle Partnership.
James’s background is a chemical engineer and spent the early part of his career in bp in various engineering, optimisation, and long-term planning roles at a number of bp’s European refineries, as well as transport fuels regulatory and policy roles.